A briefing protects us from working against the wrong objectives. Agreement in writing is essential to have shared clarity of purpose. The view that not writing a brief is faster, assumes that faster to the first presentation of an idea is the aim, rather than faster to agreed work. Send your briefing to meet@c84.io or upload it here. Our time to response is within 24 hours.

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1. What is needed? 2. Who is involved? 3. What can be expected? 4. Why can it fail? 5. When will it fail? 6. Which milestones to reach? 7. What if they are met? 8. What if they are not met?